product introduction
Definition
Noun: The act or process of presenting a new product or product line to the market, typically involving planned activities such as advertising, promotion, and distribution to generate awareness and initial sales.
Usage
This term refers specifically to the initial launch phase of a new product. It describes the coordinated effort to bring a product from development into the marketplace for consumers to purchase.
Examples
- The company's product introduction was a major event covered by industry news.
- A successful product introduction requires extensive market research and a strong marketing plan.
- The budget for the product introduction includes costs for advertising, public relations, and in-store displays.
Advanced Usage
- "to coincide with the product introduction": To happen at the same time as the launch.
- The price reduction of the old model was timed to coincide with the product introduction of its successor.
- "preceding the product introduction": Happening before the launch.
- Months of teaser campaigns preceded the official product introduction.
Variants and Related Words
- Product launch (n): A very close synonym, often used interchangeably with "product introduction."
- Market introduction (n): A broader term that can refer to introducing a product, service, or technology to a market.
Synonyms
- Launch
- Debut
- Rollout
- Commercialization (in a business context)
Related Phrases
- Go-to-market strategy: The comprehensive plan for introducing a product, of which the product introduction is a key execution phase.
- Soft launch: A limited or quiet product introduction, often to a specific audience or region before a full-scale launch.
Noun
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the introduction (usually by an advertising campaign) of a new product or product line
